Partnership Opportunities

Partner with HEART UK

A corporate partnership with HEART UK – the nation’s only cholesterol charity, can help promote your brand, demonstrate good social corporate responsibility with consumers, and improve the heart health and well-being of your staff.

There are many ways that your business can get involved; companies large and small can play a crucial role as partners of HEART UK.  Whatever the size of your workforce, there’s a host of inventive ways you can help us and benefit your company or brand at the same time. Partnerships are scalable and are designed around delivering value for your company or brand.

For brands, we help to bolster brand awareness and connect with your audience in a way that is relevant to them – whether it’s customers, health care professionals, the general public or employees.

For us as a Charity, we work with businesses of all different sizes to help you highlight the risks of high cholesterol and the benefits of healthier lifestyles to your workforce.  We also encourage companies to raise funds for us with a host of fun engaging events and challenges.

Ways we can work together

Product Approval

The HEART UK Approved logo gives shoppers confidence in the heart health and cholesterol lowering claims on pack. Find out more about our product approval process here.

Bespoke campaigns, projects and cause related marketing

We deliver co-branded awareness raising campaigns, these are designed with the brand’s objectives in mind and can include meal plans, recipes, PR and online content. Contact us to find out more about the types of packages available. Cause-related marketing is a fantastic way to increase sales of a product and demonstrate good corporate social responsibility with the general public in a way that is relevant and meaningful for them.  From a heart healthier sandwich, to oily fish like salmon, walnuts, almonds and oat products, we can help you raise your brand profile and awareness whilst you help us raise valuable funds for HEART UK. 

Charity of the Year

Get your company and staff on board and adopt HEART UK as your charity of the year.  A partnership with HEART UK will not only help to improve the overall heart health and well-being of your staff but also involve them in a fun engaging way.  From fundraising events, to recycling initiatives and charity places in the London Marathon, we can work with you to deliver a programme of activity which will not only be exciting and motivating for your staff, but to both our mutual benefit. We are currently recruiting for 15 places in the Virtual London Marathon for October 2021 and for 50 charity places in the London Marathon in April 2022. If you are interested in applying to run for us please email

Strategic Partnerships

Strategic partnerships are a fantastic way to bring your business and our expertise together to create lasting change for all those affected by cholesterol. We work in partnership with a range of companies combining their business objectives with our mission to establish long-term, strategic outcomes. We welcome the opportunity to work with new partners and would be delighted to discuss how working with us could help you achieve your business goals and help people manage their cholesterol and become more hearth health aware.


We have opportunities for companies and brands to sponsor our monthly Cholesterol e-news.  This is a unique opportunity to reach consumers who are all interested in cholesterol and their heart health.  Contact us for rates and distribution information.  

Sponsor a recipe: Our unique recipe pages are regularly the most popular pages on our website.  There are opportunities to sponsor a recipe for a month or 3 months and become one of our ‘featured recipes’ with opportunities to share this on your social media channels with your followers.

Cholesterol testing

Our vision is to prevent early disease and death from high cholesterol and you don’t know if you have high cholesterol unless you have a cholesterol test.  Through our partner, we are able to provide bespoke packages for cholesterol testing on site at your offices plus several models including blood pressure and diabetes checks too. 

Other ways of partnering

National Cholesterol Month happens every October and aims to raise awareness of high cholesterol with the general public.  The month offers a fantastic opportunity for companies and brands to get involved and piggyback on all the PR and social media opportunities it creates. 

To discuss partnership opportunities, please contact us here