Marketing Services for Food Companies

Who we are and what we do

HEART UK is the UK’s only cholesterol charity. Our mission is to prevent early disease and deaths from cholesterol and other blood fat (lipid) conditions in the UK. By providing support, information and influencing cholesterol services for families and health professionals, our aim is for people to know and understand their cholesterol and other blood fat (lipid) levels and take appropriate action.

We’re always striving to create a happier and healthier UK and we believe that can be achieved through simple steps like a change of diet - which is where our partnerships with food companies come in!

"Alpro have had a fantastic partnership with HEART UK for over 15 years. Raising the importance of cholesterol is at the heart of everything they do, providing such important support and advice for families and health professionals. Working closely together to produce the very popular co - branded Ultimate Cholesterol Lowering Diet , they have really helped Alpro communicate on the benefits of plant based eating including soya for heart health. They are a really great team to work with , providing so much expertise and knowledge, which as a business we know we can always rely on."

Kate Arthur, Consumer Nutrition Manager - Alpro

Why work with HEART UK?

  • Enhance your brand

  • Connect with your target audience in an impactful way

  • Benefit from our vast and engaged audience

  • Extend your marketing strategy

  • Receive support and insight from our Dietetic Advisor

  • Increase the credibility of your campaigns – trusted by consumers and health professionals alike

A Recipe for Success!

HEART UK is a charity with a great reputation and an engaged audience that’s eager to consume content. We’re also a trusted source of dietary information and a great partner for any food company looking to expand its reach. We wouldn’t expect you to just take our word for it though. Here’s a handful of statistics that showcase HEART UK’s nation-wide impact:

> Our website gets 5 million unique views a year

HEART UK is the leading cholesterol charity in the country. Any visitors to our site know that they’ll find quality advice backed by science and a range of delicious, healthy recipes.

> 56k+ organic subscribers to our monthly e-newsletter

We’ve been building up our mailing list for a number of years. Our subscribers and HEART UK have a strong relationship of trust that ensures our content is always met with enthusiasm.

> Our email marketing has an average open rate of 37%...

Compared to the industry average of 27%, our mailing list is highly engaged and eagerly anticipates our monthly e-newsletter.

> …And an average click-through rate of 11.6%

Again, compared to the charity industry’s average of 6.3%, HEART UK’s mailing list is far more familiar and keen to engage with content.

> Over 6k of our audience tunes in to our public educational webinars

Our audience is full of avid learners that are keen to broaden their knowledge and improve their health at the same time. With highly engaging educational webinars, we’re able to reach our audience on a personally captivating level.

Transform your campaigns, increase your impact, benefit your brand.

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Companies we've worked with

We’re always delighted to partner with other companies to help raise awareness of the dangers of high cholesterol and the hereditary condition, Familial Hypercholesterolaemia (FH). Our educational literature and advice have already affected thousands of lives for the better and we’d love for you to join the HEART UK family. 

California Walnuts Campaign

California Walnuts are grown with care in the perfect conditions of the Californian sun. The CWC (California Walnuts Company) is involved in scientific research examining the nutritional value of walnuts and explore the role of walnuts in a healthy diet. We were thrilled to partner with the CWC and create a campaign based on their product.

That campaign consisted of a short quiz testing people on their cholesterol knowledge with the chance to win healthy walnut goodies. After just one week of promotion, we had already received the contact information for almost 500 new people that wanted to hear more advice and guidance from HEART UK.

As you can see below, we created some great engagement and spent less than £100.00 on promotion:

> Spent on promotion: £75.00
> Unique clicks on the quiz: 993
> Cost per completion: £0.16

“Three decades of research has shown walnuts can support cardiovascular health, and our partnership with HEART UK has allowed us the ability to expand consumer knowledge about California walnuts’ contribution to heart health. HEART UK’s enthusiasm, knowledge and willingness to go above and beyond has been a huge asset to our campaign to develop consumer awareness that walnuts are a key staple in a heart-healthy diet. We have very much enjoyed working with HEART UK and are looking forward to continuing our partnership with them.”

Pamela Graviet, Sr. Marketing Director, International - California Walnut Board & Commission 

Our Services

No two businesses are alike, and when you work with HEART UK, we understand that! When we’re working in a partnership, we like to be as flexible as possible and provoke a bespoke experience that’s right for your product and brand. We provide an array of packages to suit any campaign, budget or business. Take a look at some of our campaign services below:

> Creation of social media assets by our specialist digital team 

> Paid for, promoted posts via HEART UK’s Facebook channel 

> Analysis and reporting on the performance of the paid post 

> Specialist dietetic support 

> Access to subscribers receiving the monthly e-newsletter 

> Hosting of recipes on one of the most popular areas of our website 

> Multiple opportunities for product/ brand exposure 

> Prospect for market research via quiz 

> Full Facebook advertising campaign – includes A/ B testing using a range of audiences,  imagery and copy 

Campaigns with meaning, projects with impact.

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Contact Us

Get in touch to discuss how a partnership with HEART UK could benefit your brand, transform your campaigns and increase your impact.